Coopers. Forever Original
Coopers is a truly iconic Australian brand. Having stuck to its original recipe, unique brewing processes, and remaining fiercely independent since 1862, it is the nation’s original craft beer. Coopers was slipping in brand awareness, relevance and consumption with the under-40s so the brand needed a tune-up. We developed a new positioning for the brand – ‘Forever Original’ – grounded on the fierce independence, confidence, and authenticity of the Coopers family and the beer they’ve brewed for six generations. We also developed a distinctive identity for the brand, using the motif of rolling a Coopers to unlock its flavour. Across a suite of assets, Coopers cans rolled out the brand’s statement.
