Uber Eats Australian Open Ambush case study by Special Group with Nick and Pat Creative
Uber Eats australian open AMBUSH
How do you stand out in an event that’s jammed with sponsors? By blending in. After each ad break, when people believed they were returning to the live match, they were instead suprised by an Uber Eats dinner order delivered in a way that was identical to the tennis. The industry termed this campaign a “Game Changer” for sponsorship integration.
Nadal appears to order dinner during a match at the Australian Open in a creative advertising stunt by Uber Eats, Special Group and nick and pat creative.
Viewers tricked by Uber Eats creative advertising campaign where the Umpire appears to order dinner during the match with nick and pat creative.
An Australian Open Cameraman misses the game while ordering Greek for dinner in a bold new marketing campaign by Uber Eats with Nick and pat creative
